Impeccable Alignment

Impeccable Customer Service Tip #548

“When your marketing message does not align with how you operate, then customers draw one of two conclusions:

1) You are intentionally misleading them; or 2) You are so dysfunctional that the right hand doesn’t know what the left hand is doing.

Neither conclusion is good for your business.”

Ian Altman, Bestselling Author

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CLICK to ENLARGE

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