Impeccable E-mailing

Impeccable Customer Service Tip #640

Before broadcasting an e-mail message to multiple recipients (i.e., event invitation, promotional correspondence, etc.), ALWAYS send a test message to yourself first. This way, you can verify exactly how it will look and “behave” on the end of your many recipients.

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Comments

  1. Phil Smith III says:

    This is of course a good idea, but it’s important to understand that you cannot control how the user’s client renders email, so don’t be surprised if things don’t always appear the same to recipients as they did to you. This argues for using simpler formatting–avoiding complex tables and graphics–since those are more likely to result in unreadable results.

    My company has done a couple of mailings that were generated by a tool (something like Marketo, though not that). I have my wife’s personal email on the list; when she views the mailings in Eudora, she gets the title line and nothing else. Some tinkering suggests that it’s an extra period in a filename (something..jpg) that happens to occur at the end of a line, and Eudora’s HTML processor is somehow getting confused by that, whereas Outlook handles it fine.

    Bizarre but far from rare, alas!

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