Impeccable Awareness

Impeccable Customer Service Tip #747

“Clients want experts. Nobody refers someone to a great generalist. You won’t stand out by saying you are a ‘full service’ anything. You won’t stand out by saying you ‘take the time to learn about your customers.’ Let’s face it. Everyone says those things. Shift your thinking to what your customers want.”

–Ian Altman, Forbes Contributor and Bestselling Author

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