Impeccable Differentiator

Impeccable Customer Service Tip #742

“The key is to set realistic customer expectations, and then not to just meet them, but to exceed them – preferably in unexpected and helpful ways. If you are seizing on a new business opportunity, deliberately move your customers’ expectations up a few notches and consistently over-deliver on your promises – you will leave your competitors struggling to catch up.”

–Sir Richard Branson, Founder, Virgin Group

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