Impeccable Contrast

Customer Experience Tip #913

“After your Customers deal with you, they then interact with other businesses. They finish their errands, go to the dry cleaner, do shopping and make a few other calls to totally different businesses. All day long Customers are hearing “no,” “it is not our policy,” “too late,” “hold please,” etc. What you want is for your Customers, when dealing with any other business, to feel like Dorothy from the Wizard of Oz –clicking her heels and saying, “I wish everyone else treated me as well as (your company).” –John DiJulius, Author




  1. Learned long ago how foolish it is to have anything saying “no” on your front door…like “no shoes, no shirt, no service”…

    After all, how many shoeless, shirtless people are really coming to your door (maybe at the beach, but..)

    Great post as usual. 🙂

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