Impeccable Telephoning

Customer Experience Tip #945

With your team, discuss the top 10 reasons a customer calls your office. Now, for each of the 10 examples, take a virtual tour of that customer’s journey, trying to accomplish what you’d set out to do as the customer. Is it smooth and easy or bumpy and frustrating? (For bonus points, do the same exercise with top 10 e-mails.)

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Comments

  1. United Airline could certainly use your help. They should really follow this tip because I don’t think they have any idea what customers have been going through since their merger with Continental. They have a site – https://unitedairtime.com/ – for questions and ideas but not for customer’s to share their stories. I consider it a weak site. Would love to know what you think.

    Dede

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