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Customer Experience Tip #967

Don’t survey your customers simply for the sake of surveying them. Be thoughtful with your questions and implement a closed-loop process so that your customers feel they have a voice and that they might even affect positive change for themselves and others.

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Comments

  1. Could you flesh that out a bit please. Maybe it’s still early or recovery from holidays is slow but “closed-loop process”?
    Thank you.

  2. Of course, Maia. I’m glad you asked for clarification. “Closing the loop” means acknowledging ALL survey respondents and taking action when/where needed. Every survey respondent (good/bad/indifferent) should ultimately be made to feel complete.

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