Impeccable E-mailing

Customer Experience Tip #1112

When you’re the customer and you receive an e-mail with the subject line, “Following up,” or “Touching base,” think about how excited you are to open that e-mail … not so much. Not so compelling, is it? Don’t do that to your customers and prospects. Today, more than ever before, your e-mail subject lines must be compelling.


  1. Laurie Grady says:

    I’m old fashioned… I don’t email, I call.
    Unless the customer prefers an email….

  2. Well then you’re doing it right, Laurie. 😉

    Thank you for contributing value to the conversation!

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