Impeccable Listening

Customer Experience Tip #1285

Touting all of the ways you are different — and how you add value in ways that your competitors don’t — is actually a waste of time … unless of course you’ve taken the time to discover what matters most to that customer you’re speaking with. In other words, ask thoughtful questions and listen well — THEN you’ll know exactly what you should be sharing with that particular person. One size does not fit all.

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