Impeccable Social Proof

Customer Experience Tip #1364

Let’s say 20 – 40% of your online reviews from customers aren’t favorable (that’s only 1 or 2, if you’re sitting on a total of 5). If you don’t believe that is costing you potential business, you are in the dark. Trouble is: most (happy) people will not think to post a review until asked to do so. Many upset people WILL think to do so. You must do your part to protect your online reputation by proactively inviting your customers and clients — the ones who love you — to review you.

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