Impeccable Languaging

Customer Experience Tip #1378

Nothing favorable ever follows, “unfortunately… ” Your customers do not want to feel unfortunate. “Unfortunately, he’s not in.” “Unfortunately, we don’t have the ability to do that.” “Unfortunately, that item is out of stock.” If you’re looking to frame something unfortunate in a more positive way (and then follow it up with a proposed solution, of course) try using, “as it turns out…” instead.

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