Impeccable Recovery

Customer Experience Tip #1620

“Four roads we call customer service:

Road 1: I can learn from you and make things better

Road 2: You’re an important customer and I can bring empathy and care to this moment to strengthen our relationship

Road 3: I can teach you something and make things better

Road 4: Go away

If you engage with customers, as a freelancer or as a public company CEO, pick your road. Be clear about what it’s worth and what it costs. And then do that.” –Seth Godin

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