Impeccable Social Proof

Customer Experience Tip #965

“Your customers are already experiencing your brand on social media, whether you like it or not. And it’s not just customers; it’s also prospects, potential employees, partners, investors, etc. They’re showing up on their (not your) favorite social networks to get a sense of what your company stands for, what others are saying about your brand, and whether (or not) to consider doing business with you.”

–Carter J. Hostelley

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