Impeccable Customer Service Tip #778

After creating a paper form designed for customers to complete, try to complete it yourself (Or, better yet, have a friend from outside of your industry walk through it as the customer.)

• Does it make sense?
• Are they likely to have all the answers at hand?
• Is there enough space for the information you’ve requested?
• Is this something they can complete in advance; on their own time?
• Is there anything you can eliminate from the form, to make it shorter?
• Can you offer it online to view, complete, print, or submit?

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