Customer Experience Tip #927
CRMs (Customer Relationship Management) tools are so robust these days, yet few companies are taking advantage of their features. Designate a field for (or simply make a note of) the phonetic spelling of your customers’ names. Customers with hard-to-pronounce (or often-mispronounced) names will be surprised and delighted when everyone at your firm knows exactly how to pronounce their name.
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