Impeccable Customer Service Tip #628
Record and make available (company-wide) access to the phonetic spelling of each client’s name. Your clients are impressed when you can pronounce their name properly … even more impressed when everyone in the company is doing it.
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Perhaps even take it a step further and have your own company’s internal directory include the phonetic spelling of each employee’s name, so anyone who may answer the company’s phone, will have easy access and should be able to pronounce the name of every employee correctly. This would especially come in handy when a potential customer calls in not knowing how to pronounce the name of the person they are calling.
Steve P., this is absolutely brilliant and thoughtful. I thank you for sharing your wisdom and I thank you for your continued readership and contribution.