Customer Experience Tip #937
Long e-mail to send? Blocks of text often get skimmed rather than read. Instead, create categories and/or bullet points. This way, the customer is more likely to dive in and catch the most pertinent info.
Engineering the Customer Experience
Customer Experience Tip #937
Long e-mail to send? Blocks of text often get skimmed rather than read. Instead, create categories and/or bullet points. This way, the customer is more likely to dive in and catch the most pertinent info.
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Totally agreed, and being a burgeoning copywriter, I don’t subscribe to having to write copy or emails for the masses in perfect paragraph form.
People are so averse to spending time to read..
Breaking it up into small chunks
just get read better. It’s truth…
see what I did there? 🙂