Customer Experience Tip #1112
When you’re the customer and you receive an e-mail with the subject line, “Following up,” or “Touching base,” think about how excited you are to open that e-mail … not so much. Not so compelling, is it? Don’t do that to your customers and prospects. Today, more than ever before, your e-mail subject lines must be compelling.
I’m old fashioned… I don’t email, I call.
Unless the customer prefers an email….
Well then you’re doing it right, Laurie. 😉
Thank you for contributing value to the conversation!