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Impeccable Customer Service Tip #508
As the rest of the world goes high-tech/low touch, (if you want to remain highly connected and engaged with your customers) work to keep it more low-tech/high-touch.
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Engineering the Customer Experience
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As the rest of the world goes high-tech/low touch, (if you want to remain highly connected and engaged with your customers) work to keep it more low-tech/high-touch.
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Creating a memorable experience for customers could be as simple as taking something inherently mundane and making it fun. Here’s a great EXAMPLE of this.
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“73% of consumers love a brand *because* of friendly customer service.”
-Harris Interactive, 2011 Customer Experience Improvement Study
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Impress your customers with courteous language. Begin a suggested course of action by saying, “With your permission…” (Ex: “With your permission, I’ll take the necessary steps to get things started for you.”)
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Sometimes, delivering a remarkable experience may (seemingly) go unnoticed, making it feel like a thankless job. Just know that you’re making a positive difference for customers, even when they don’t know how — or are too busy — to show it.
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When developing a web-based tool or page for customer use, be sure to test it on several different devices (Mac and PC, smartphone, tablet, etc.) to determine compatibility as well as consistency in its appearance.
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When you have an off-site client meeting scheduled, be sure to check Google Maps (well enough in advance) to allow extra time for any known traffic delays.
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“The way you do the little things is a sign of how you do the big things.”
-Brad Sugars
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When a customer has unmet expectations, empathy (more than sympathy) — followed by resolution, of course — will help to remedy the perceived shortcoming.
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Professional e-mail signatures are great, but can also become clutter in a thread of back-and-forth messages. It’s okay to include your signature in one or two of your messages throughout an e-mail thread, but any more than that and your recipient may feel it’s being overdone and feel annoyed at the unnecessary clutter.
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