Impeccable Customer Service Tip #447
Teach your front-line employees the paramount importance of always greeting (acknowledging) arriving customers, even — and especially – during busy times.
Engineering the Customer Experience
Teach your front-line employees the paramount importance of always greeting (acknowledging) arriving customers, even — and especially – during busy times.
Hire smart. The costly effects of a bad hire are more than monetary. The ramifications on your internal culture and your external brand can cut deep.
Make it your goal to deliver such a remarkable experience for your customers and prospects that they might be left wondering if you’re the owner.
Happy employees are more likely to generate happy customers, who — by the way — tend to generate happy employees. And so it goes.
“We should not try to sell things just because the market is there, but rather we should seek to create a new market by accurately understanding the potential needs of customers and of society.”
-Hideo Sugiura, Honda Executive
When a customer shares a story with you, listen intently to every detail. Don’t interrupt, don’t assume you know where the story is headed, and don’t be so quick to offer a solution, observation, or idea. Just be a great listener first.
When a customer says, “No rush,” WOW them by rushing it.
When it comes to customer meetings:
On time = Lucky
Early = On Time
“Merely satisfying customers will not be enough to earn their loyalty. Instead, they must experience exceptional service worthy of their repeat business and referral. Understand the factors that drive this customer revolution.”
-Rick Tate
Personalization trumps perfection. Acting on an opportunity to respond favorably to a customer’s (sometimes unusual) request will WOW them even more than if everything had been “perfect” from the start. In other words, they’re giving you a chance to personalize their experience … and do something your competitors might scoff at.
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