Customer Experience Tip #1394

Let your amazing customer experience BE your competitive advantage. It’s one of very few things remaining in today’s marketplace that cannot be easily copied.

Customer Experience Tip #1393

With their permission, find a way to highlight your very best customers and clients. For example: if you owned a restaurant you could name of or more of your menu items after those regulars who regularly order those items? If you create art or anything visual, then fill your product brochures with the very things you’ve created for your best customers … and tell those stories. This way, not only will your best customers feel special and acknowledged, they might just wind up showing off that “menu” and that “brochure” to everyone they know.

Customer Experience Tip #1392

In cannot be overstated: be a great listener for your prospects, customers, and clients. Most people will tell you that they are not listened to enough in their lives, let alone within their experiences as the customer. It’s a simple, effective, and incredibly powerful skill. Perhaps THE most powerful. Just listen.

Customer Experience Tip #1391

Use real photos of team members whenever possible and appropriate. Your customers and prospects will feel more connected to you, your team, and your entire organization when they see real photos in: e-mail signatures, team introductions, company flyers, web sites, etc.

Customer Experience Tip #1390

“Your best customers are your competition’s best prospects, and they are FAR too important for you to lose. Make retention your top marketing priority.”

–Ingar Grev

Customer Experience Tip #1389

Plant a powerful seed by asking your most loyal clients this question: “If you had to introduce me to a friend – and tell them what you appreciate or respect about me (as your go-to product/service provider) – what would you say?”

(h/t to Myron Radio)

Customer Experience Tip #1388

Instead of e-mailing the message, “When’s a good time for our call?” offer up 3 time/date options. As a result, you will eliminate the typical back-and-forth, get a quicker response (even if none of your proposed times work), and remove the majority of the critical thinking from the other party … especially critical when that other party is your customer or client.

Customer Experience Tip #1387

Anyone can declare that they provide a superior customer experience as a competitive advantage. But your prospective customers and clients want proof of that. If they cannot find that proof online, then you’ll have to provide some compelling evidence in other creative ways.

Customer Experience Tip #1386

If you’ve done work for lots of customers, a negative online review is bound to show up eventually. Don’t let it get you down. As crazy as this may sound, it’s actually working in your favor by adding credibility … as long as you have plenty of positive reviews to prove to the world that you’re great to work with — prospects will likely conclude that, “That negative reviewer must have just been an anomaly.”

Customer Experience Tip #1385

“Spending time and resources gathering customer feedback is only a good investment if that feedback is  used to improve service and drive organic growth. Simply taking a temperature of your customer’s experience (“How did we do on a scale of -10?”) or asking, “Would you recommend us?” will not give you the data you need to make improvements.” –Stratmor Group