Impeccable Customer Service Tip #601
Speak kindly, when speaking to others about your customers. If you sometimes cannot, then say nothing. If you’re never able to, then you’re probably in the wrong business.
Engineering the Customer Experience
Speak kindly, when speaking to others about your customers. If you sometimes cannot, then say nothing. If you’re never able to, then you’re probably in the wrong business.
Do you know how your people are speaking of the company, inside and outside of work? Good or bad, customers and prospects are often listening to what’s being said and allowing this to color their perception of you.
Allow your team to spend as much or as little time with each client as is needed/wanted (by the client). Let them read your clients and engage with them at their own pace. There’s no rushing relationship building and remarkable experiences.
Give as much — if not more — time/patience/focus to your clients after the sale as you do leading up to it. People notice changes in approach, care, and demeanor, and they value follow-through support.
“It’s much harder to provide a great customer service than I would have ever realized. It’s much more art than science in some of these other areas and not just about the facts but about how you are conveying them.”
-David Yu, Chief Operating Officer, Betfair
If you haven’t defined “Remarkable Customer Service” WITH* your staff, then you shouldn’t be surprised to see them behaving in a way that makes you cringe. *Your people will support what they help to create.
If you went undercover inside of your own company, what would you be most fearful of discovering about the customer experience?
Be prepared to adapt and even bend for your customers, whenever possible (and reasonable). Remember the spirit of the law is much more important than the letter of the law.
Be committed to building and delivering a customer experience so consistent, that your customers and clients will safely assume that they’ll always feel taken care of upon returning.
“Everyone in an organisation should be involved with customer service, not only are they feeling the customer but they are getting a feeling for what’s not working.”
-Penny Handscomb
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