Impeccable Customer Service Tip #512
Care for your employees, and they’ll care for your customers.
Engineering the Customer Experience
“Great customer experiences today are very rare. And when you are the organization that provides them, you become a beacon of light in a very dreary customer service world.”
-Dennis Snow, Co-author of Unleashing Excellence
When a customer loses their train of thought, assure them that it happens to all of us and that it’s OK. Invite them to take their time in remembering whatever it is they were wanting to express … then be quiet, so they can think 😉
Whether that next customer has a positive or negative experience with that one person on the “front line,” they’ll likely walk away feeling something, and sharing with others about their experience. Make every moment count.
As the rest of the world goes high-tech/low touch, (if you want to remain highly connected and engaged with your customers) work to keep it more low-tech/high-touch.
Creating a memorable experience for customers could be as simple as taking something inherently mundane and making it fun. Here’s a great EXAMPLE of this.
“73% of consumers love a brand *because* of friendly customer service.”
-Harris Interactive, 2011 Customer Experience Improvement Study
Impress your customers with courteous language. Begin a suggested course of action by saying, “With your permission…” (Ex: “With your permission, I’ll take the necessary steps to get things started for you.”)
Sometimes, delivering a remarkable experience may (seemingly) go unnoticed, making it feel like a thankless job. Just know that you’re making a positive difference for customers, even when they don’t know how — or are too busy — to show it.
When developing a web-based tool or page for customer use, be sure to test it on several different devices (Mac and PC, smartphone, tablet, etc.) to determine compatibility as well as consistency in its appearance.
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