Impeccable Customer Service Tip #472
Don’t waste your time developing an – albeit thoughtful – customer survey with too many questions. Ask this one question instead.
Engineering the Customer Experience
Don’t waste your time developing an – albeit thoughtful – customer survey with too many questions. Ask this one question instead.
“Satisfaction is a rating, loyalty is an emotion.”
-Shep Hyken
Take a close look at the customer process and any subsequent “wait times” along the way. Do what you can to shorten or eliminate those wait times. This will likely demonstrate for the customer that you care about keeping things moving along for them, that you’ve anticipated their needs, you’re masters of your process, and you’ve thought of everything.
Customer loyalty is a two-way street. Loyalty begets loyalty. Be loyal to your customers and they’re more likely to be loyal to you and your company.
When a customer shares a bit of personal news that is exciting, consider that they want you to be happy for them. Saying, “Must be nice.” doesn’t usually communicate your happiness for them — instead, it may communicate some resentment of them.
If you must place a customer on hold, give them an estimate of how long their wait time will be. Remember to under promise and over deliver on your estimate.
“When the customer comes first, the customer will last.”
-Robert Half
Customer service is a spoke, customer experience is the whole wheel.
Many organizations make the mistake of trying to “declare” their care for customers. Let your actions speak louder than your words by demonstrating care instead of just declaring it. Your customers don’t want to hear you talking about it — they’d prefer to experience it.
Instead of trying to hide your mistakes, like many people attempt to do with their customers, just come clean. Tell your customer you dropped the ball, apologize, and then let them know what you’re doing to remedy the situation. Your honesty will be refreshing.
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