Impeccable Customer Service Tip #292
“Service is a monologue. Hospitality, on the other hand, is a dialogue.”
-Danny Meyer, Setting the Table
Engineering the Customer Experience
“Service is a monologue. Hospitality, on the other hand, is a dialogue.”
-Danny Meyer, Setting the Table
Most clients want to know they’re working with a busy/successful firm … while being made to feel *as if* they’re your only client.
I used a professional dry cleaner for 10 years that never returned a shirt to me with broken/cracked shirt buttons (In case you didn’t know, their cleaning/pressing/starching process inherently causes buttons to break, but this provider simply replaced those buttons before my order was “ready.”)
The lesson: Proactive customer care — have a system for finding and fixing potential customer problems … before they ever even notice.
The responsibility for achieving a positive customer experience can’t fall on just one department. If you truly want to delight your customers, then every part of your organization — from the receptionist to the CEO — must focus on serving the client.
“Research has proven, that organizations with a well-understood definition of customer experience are twice as likely to beat their profit targets than those who do not.”
-CustomerThink Corp.
Your clients and prospects should never have to settle for poor or indifferent service … or even the status quo. Providing WOW experiences is something an empowered staff will naturally tend to create, inside a culture of impeccability.
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When proofreading e-mails and materials to be viewed by customers and clients, be sure to know and look for the proper use of: to/too, there/they’re/their, your/you’re, etc. It’s a small thing that — when used improperly — might make an unfavorable impression.
Your customers and clients appreciate you for offering to do their critical thinking and organizing for them. Whenever you’re scheduling an event (meeting, call, class, conference, seminar, coffee, lunch, session, etc.) take just a moment to create and offer a detailed calendar event attachment (compatible with Outlook, Google Calendar, iCal, etc.).
Be so good at designing the customer experience that you embarrass your competition.
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