Impeccable Customer Service Tip #272
“Retention becomes the new acquisition.”
-Joseph Jaffe, Author of Flip the Funnel
Engineering the Customer Experience
“Retention becomes the new acquisition.”
-Joseph Jaffe, Author of Flip the Funnel
If you have an employee who regards customers as a nuisance or annoyance, they clearly don’t have customer service in their DNA and — even if they’re not customer-facing — it may be time to let them go.
Impeccable customer service is not “one-size-fits-all.” Instead of spending time and energy trying to choose the one best option to give your customers and clients (i.e., digital delivery vs. paper delivery), why not offer both and let them choose?
Let’s say you’ve addressed a client’s concern/challenge by providing them with the next steps that are sure to provide resolution … are you done? Your next step is to schedule a reminder for yourself to call or e-mail that client and ask if everything worked out the way you assured them it would. The ball is never just in their court … you share a court.
Giving employees an opportunity to engineer a positive customer experience by way of autonomy, mastery and purpose might just be the magic pill you’ve been looking for.
“Friendly makes sales – and friendly generates repeat business.”
-Jeffrey Gitomer
Rather than trying to assume what your customers most value, hold a customer focus group and ask them. Then thank them sincerely and follow up to let them know what you’re doing to implement/expand on their ideas; how their ideas may have inspired positive change.
Make it easy for people to do business with you and your company by removing/consolidating steps for your customers. The more thoughtful and simple your process, the more likely your customers will find it easy and fun to do business with you.
Passive (a.k.a. “satisfied”) customers won’t just leave you for something better … they’ll leave you for something different.
Use your company web site’s “about” page to express what’s in it for the customer, rather than merely a place dedicated solely to tooting your own horn.
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