Understanding, Harnessing and Leveraging the Power of Social Media for Business Leadership

If 80% of success is showing up, then how are you and your company showing up … online? Do you keep hearing about “leveraging social media for business” but see challenges in connecting the dots? And what’s your social media policy for the workplace: do you discourage it or embrace it? Does your website fall into the category of static … or is there some level of freshness and interaction?

Social Media is not the future of business leadership … it’s the now.

The Compelling Numbers

300,000 = the number of new Twitter users EACH DAY!
400,000,000+ = the number of Facebook users
60,000 = the number of people you are 2 degrees from, on Linkedin, with only 250 connections
70% = the number of Facebook users outside of the United States
2,000,000,000 = the number of YouTube Videos viewed EACH DAY
24 = Hours of Video uploaded to YouTube each MINUTE
35+ = Fastest Growing Age Group on Facebook and Twitter

On Friday, May 28th I shared with the Leadership Breakfast of Virginia how to position you and your company as the go-to, resource, expert, or even thought leader of your industry (Powerpoint shared below). Attendees discovered how to tap into an endless referral source, remain top-of-mind for existing clients and open the door (more fully) for client engagement.

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By the way, don’t use Social Media to

be a “Me Monster” [Related Video] >>

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