All Things Being Equal

Impeccable Customer Service Tip #15

All things being equal, people will do business with and refer business to, those people they know, like and trust.” -Bob Burg


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  1. Thank you so much for sharing my quote, Steve. I’m greatly honored that you found it of sufficient value to share with your readers.

  2. @Bob: It’s such a timeless quote and I love seeing the level of popularity it has reached over the years. I thank you for sharing your wisdom with the world.

  3. LOVE the quote.

    However, my experience and that of those people I have spoken to about this, people do not do much business with people they know well. In fact, I think people do business with people their friends know and people they would like to get to know and where a beginning formation of trust exists.

    Great thought provocation.

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