Impeccable Care

Impeccable Customer Service Tip #36

“Unless and until you genuinely CARE about your EMPLOYEES and CUSTOMERS, your purpose and potential will not be fully realized.” –Lowell Nerenberg


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  1. Steve,

    Your tip number#36 really reasonates with me.

    I may have mentioned that when I was at Ogilvy, the co. brought in then Harvard Business Professor David Maister (check out his website, he’s now “in business”, as they say!).

    One of the most important things he taught us about winning new business, and then keeping it,
    is the following:

    “Clients dont care how much you know until they know how much you care.”

    Thx for the daily tips. They’re the first email I read in the am!



  2. Obviously, I am totally aligned with your Tip #36 today, Steve. 🙂 I needed to express it because of the sometimes overlooked qualities that lead to outstanding customer service.

    It starts first with authentically caring about people. In a great organization, employees must experience that you sincerely care about them. If they don’t get that, then don’t expect them to care much about customers.

  3. @Tony: thanks for sharing the great quote and for letting me know that your starting your day here. Very cool.

    @Lowell: thank you for sharing your timeless wisdom, my friend.


  1. […] don’t care how much you know until they know how much you care.” – John C. […]

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