Impeccable Detail

Impeccable Customer Service Tip #181

For your web site(s) and collateral materials, be sure your copyright dates include a calendar year and are up to date. This demonstrates impeccability and a sense of freshness (especially if your website still says © 2003).


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  1. Phil Smith III says

    And a document number somewhere, so you can manage them yourself. Sure, you’ve never done more than one brochure/whatever in a year before — doesn’t mean you won’t now. And you need a quick way to definitively tell which is which.

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