Impeccable Sharing

Customer Experience Tip #899

Most of your staff aren’t likely to read business books — Even if you ask them to, and even if you gift those books to them. You’ll likely increase the chances that they’ll actually read what they’re given, by tailoring their reading experience to their preferences. Offer options like Kindle, Audible, mp3 smartphone download, CD set, and — for some — paperback/hardcover. …or maybe just offer up a short video summary.

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