Customer Experience Tip #981
Your customers want to feel connected with you throughout the process. If communication “goes dark” at any point, they’ll feel disconnected. A period of silence may feel like a small blip to you, but it’s unsettling to that customer. Stay connected, keep them in the loop, and check in often.
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Unlike when you have family or friends traveling and “no news is good news” seems to prevail, it doesn’t when you are working with customers and there is a “process ” to the sale. Totally agree. Thanks for today’s tip.
Spot on, Steve. I *almost* made mention of the “no news isn’t good news” thing. Thank you for adding value.