Impeccable E-mailing

Customer Experience Tip #1268

Stop “templating” your e-mail messages while in a customer relationship. When every e-mail begins with “I hope all is well,” and ends with “Kindest regards,” you’ll wind up coming across as disingenuous/insincere … even though you may be the most sincere person on the planet. Instead, pick up each conversation where you left off, just as you would in person. Mix it up. Personalize.

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