Impeccable E-mailing

Customer Experience Tip #1647

“Dear VIOLET” [you must not be all that “dear” to me, seeing as my salutation makes this communication look like a (cold) templated form letter that’s likely reaching you … and thousands of others] Templated messages don’t have to look like … templated messages. Stop using ALL CAPS – or all lower case, for that matter – when inputting customer names in your database. #LittleThingBigThing #DetailsMatter

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