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Impeccable Customer Service Tip #584
Focus on what your customers love about your company, continue to do those things that are making that kind of impact, and then develop more stuff like that!
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Engineering the Customer Experience
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Focus on what your customers love about your company, continue to do those things that are making that kind of impact, and then develop more stuff like that!
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Here’s a great conversation starter designed to: 1) get your team’s “customer experience wheels” turning, and; 2) begin to gauge the customer service aptitude of your staff. Ask, “In your own experience(s) as a customer, what company delivers consistently remarkable service, and why?”
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“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.”
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The customer experience conversation with employees begins well before orientation day. It begins inside the interview process.
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Every so often, enter the same “door” your customers enter. See what they see. Hear what they hear. Experience what they experience. You might be surprised by what you discover.
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Fostering a remarkable customer service culture goes further than treating only your customers with dignity and respect. It means treating EVERYONE with dignity and respect. Virtues are not selective and should know no boundaries. Virtues are a way of life.
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You may notice that receiving an e-mail message without a single placement of your name can feel a little rushed and sometimes even cold. Always include your customer’s name. Always.
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“People First: The customer-focused company knows the importance of putting people first – specifically employees. They develop a culture of happy, engaged and fulfilled employees that deliver a better customer experience.”
-Shep Hyken
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Want a worthwhile goal for your customer relationships? Aspire to make your customers feel better about themselves as a result of having worked with you.
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Use strategically placed mirrors for customers and employees to see their own reflection. As it turns out, people (customers and employees alike) don’t tend to like the way they look when they’re not happy. So, if an employee is in a bad mood or a customer is feeling irritated, seeing themselves in that state may be enough to alter their mood in a positive direction.
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