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Impeccable Customer Service Tip #264
Passive (a.k.a. “satisfied”) customers won’t just leave you for something better … they’ll leave you for something different.
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Engineering the Customer Experience
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Passive (a.k.a. “satisfied”) customers won’t just leave you for something better … they’ll leave you for something different.
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Use your company web site’s “about” page to express what’s in it for the customer, rather than merely a place dedicated solely to tooting your own horn.
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“Customer service is just a day in, day out ongoing, never ending, unremitting, persevering, compassionate, type of activity.”
-Leon Gorman, CEO L.L.Bean
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Less than 30% of workers are engaged in their work (Gallup) and you cannot expect disengaged employees to create engaged customers. The customer experience is directly related to the employee experience.
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“Customer Service Can-do” requires empathy and understanding. Customer Service apathy and indifference creates an attitude of “can’t do”.
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Unless you’re an educator, you are not in business to “educate” your customers. Instead, you’re there to provide guidance, advice, support and learning opportunities in a manner that is friendly, respectful, patient and professional.
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If a rising tide lifts all boats (John F. Kennedy), then why not look to edify others in your industry. You either have the mindset of abundance or one of scarcity. Some call them competitors, but what if you began to think of them as collaborators; partners; colleagues? Perhaps there’s enough for everyone and we can learn from one another. Besides, no one will ever do “you” … better than you.
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“The most important adage and the only adage is, the customer comes first, whatever the business, the customer comes first.”
-Kerry Stoke
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If you agree that the client experience will never exceed the employee experience and you recognize that 70% of employees who choose to leave a company do so based on their direct supervisor or management team … then what are you doing to have your employees feel smart, important and valued?
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