Impeccable Customer Service Tip #561
Don’t just talk about the value in your product or service, conceptually. Instead, demonstrate that value and/or share stories of the value that’s already been realized by others.
Engineering the Customer Experience
Don’t just talk about the value in your product or service, conceptually. Instead, demonstrate that value and/or share stories of the value that’s already been realized by others.
You trust your CFO to oversee your accounting, you trust your Marketing Director to oversee the marketing side, and you trust your Human Resources Director to oversee your human capital. But to whom do you trust the leadership of your customer experience?
When you and your team have delivered remarkable service for a customer, you’ve earned the right to ask for their referrals. Don’t be shy. They won’t fault you for asking (nicely).
“Customer experience is the cumulative impact of multiple touchpoints over time, which result in a real relationship feeling, or lack of it.”
-Martin Zwilling, Forbes Contributor
Everyone on your front line should be answering customer FAQs with consistency. In other words, a customer shouldn’t be able to ask 5 of your people the same question and get 5 different answers.
Whenever you’re inviting a client to your office for the first time, include a street-view image of your building in a confirmation e-mail. This way, your client will know exactly what to be looking for as they near your location.
Your customers are likely Googling you and your company. As you might imagine, it would be wise to Google yourself and set up Google Alerts so you know what the “word on the street” is and so that you are notified anytime you’re being mentioned on the Internet.
When you are meeting a client at a restaurant arrive early and give your name — and the name of your client — to the front door staff. This way your client can be seamlessly directed to your table. (“Oh, you’re Joe? Welcome! Right this way...”)
“I think of customer service as an offense and not a defense.”
–Gary Vaynerchuk, Bestselling Author
When a client comes to you offering a detailed overview of what you could be doing better, with regard to their experience as your client, take the time to listen and show your appreciation. Few people are as thoughtful and care as much to provide this kind of feedback.
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