Impeccable Customer Service Tip #302
Service recovery is good … anticipating client needs is even better.
“Always deal with complaints before they’re made.”
-Timothy Firnstahl
Engineering the Customer Experience
Service recovery is good … anticipating client needs is even better.
“Always deal with complaints before they’re made.”
-Timothy Firnstahl
Consider making your pricing available on your website … or at least an estimated range. (Sound advice from inbound/content marketing expert, Marcus Sheridan.)
Make neatness and order everyone’s responsibility. Your customers should never have to be distracted (or disappointed) by messy, disorganized, neglected or unclean surroundings (a cluttered closet, a water-deprived plant, a broken link on your web site, long hold times when they call you, or debris on the floor).
Wouldn’t you rather know there’s a problem than be ignorant to it? Customer complaints are golden opportunities. A customer is making you aware of something that is “broken” … and giving you a chance to make it right (and maybe even WOW them in the process) … before others may end up experiencing that same thing. This customer — through their willingness to share — may be representing countless others.
Have exceptional patience with your customers and prospects. If you can demonstrate patience in a way that others feel completely heard, understood, cared for and validated, you’ll stand well above your competition.
“A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.”
-Mahatma Gandhi
Did you know that Hollywood employs continuity editors to be sure their films contain impeccable transitions? For example, if a camera angle shows an actresses long hair hanging in front of her right shoulder, the next shot/angle in that same scene shouldn’t be showing us that same actress with all of her hair now behind her back. Impeccable.
Your client’s favorite topic is … him/herself. Ask clients about themselves (likes, interests, hobbies, history, opinions, etc.) and don’t be so quick to start talking about you, unless asked.
YouTube is currently the 2nd largest search engine on the web. How are you using video to engage with clients and prospects?
Before a client comes to visit your firm, send them a quick e-mail letting them know what to expect in the way of logistics (i.e., parking advice, best entrance to use, restroom code, important security info, left/right out of the elevator, etc.).
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