It’s All in the Details (Part 2 of 2)

What are the Details Saying About You? (Part 2 of 2)

4 ways to make details work for you — not against you.

In part one, we talked about taking notice of the details (large and small) that are ‘saying something‘ to people about you and your business. Some of these details are already working against you and you may not even be aware of what they are – I see it all the time. So, as promised, here are four ways to begin having the details work for you:

1. Walk Through Your Own Process as Your Client

Are you seeing what your clients see? Routinely, I’ll sit for several minutes in the “client” chair to see what I see. We spend so much time in our own chairs that we forget (or neglect) to take a look at our environment through the eyes of our clients, customers and guests. Can they see dust on your computer monitor? Will they touch gum, or get poked by [Read more…]

It’s ALL in the Details (Part 1 of 2)

What are the Details Saying About You? (Part 1 of 2)

How You’re Creating the BIGGEST Impression Even with the Smallest of Things

Recently, I was waiting to meet a client at a restaurant. While pecking away on my laptop, I noticed one employee jumping up and down near the wall. It turns out he was trying to see if there was any dust on the top ledge of the wall-mounted coat rack. Later, I saw this same gentleman removing wall decorations for dusting.

The folks at this restaurant must realize something most businesses completely miss – it’s all in the details. As a patron, when you see dust on decorations, ceiling fans, or even in restrooms, what do you “make true” (assume to be true) about that establishment? You see, every detail you notice – both consciously and unconsciously – goes into your mental bag of evidence. No matter how much or how little evidence you’ve collected, your first impression has already been formed about an establishment; an individual; a company.

This becomes your “truth.” It may not be THE truth, but it is your truth … which IS the truth … to you. This begs the question, what are your clients “making true” about you?

Stained Ceiling TileA friend who owns a business recently received some (very valuable) feedback from a client. It was all positive and generous comments and compliments about their overall experience and the products … then this client said, “… but have you noticed that you have a few stained ceiling tiles?”   [Read more…]