Engineering the Customer Experience
A couple of years ago, I felt compelled to write a testimonial letter. I had received remarkable service from a pair of business owners and it took an entire page to express my heart-felt gratitude. I e-mailed that letter, as an attached Word document, to both owners. Additionally, I included a request for their physical mailing address, so that I could provide them with a signed copy on letterhead. I waited and waited, but [Read more…]
Meet The Parents, Universal Studios and DreamWorks (CLICK to WATCH (1:41))
We stood there, dumbfounded…
Recently, while attempting to make an airline connection in Brazil, my girlfriend (Maggie) and I took our paper tickets to the counter to get our seat assignments. As we approached the desk, the clerk, “Mariana” had her head down and was carrying on about her weekend to the person on the other end of the phone. When she finally looked up, we were greeted with a half-smile (no words – she still had the phone held against her ear). For the next 31 minutes (we timed it), Mariana continued with her personal phone conversation and occasionally pecked at the computer keyboard, never really telling us what she was doing. Maggie and I just kept looking at each other, as if to say, “I can’t believe this is actually happening.” We felt like we were interrupting her personal life.
You might be thinking, “But Steve, why would you put up with such behavior for 31 minutes? Why didn’t you say something?” [Read more…]
