Under Promise and Over Deliver

Impeccable Customer Service Tip #6

Want a surefire way to impress your clients and customers? Intentionally practice under promising and over delivering.


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  1. I always love this one! It is the best and extremely easy to do, however….consistency is the name of the game. Once you deliver, make sure you keep on delivering.

  2. Agreed, Rick. Too often you see people doing the opposite; over promising, perhaps in an effort to simply tell people what they want to hear. When those people consistently under deliver, it doesn’t take long for people to start trusting them (their word) less.


  1. […] Remember to under promise and over deliver on your response […]

  2. […] you aren’t blowing them off and it sets an expectation on response time. Note: be sure to under-promise and over-deliver on whatever response time you commit […]

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